Mattress manufacturer Southerland, headquartered in Nashville, Tennessee, has announced that its American Sleep, Evolution and Southerland brands will be available in South Korea for the first time. Bed sets will be manufactured by Southerland at its Phoenix factory and distributed by South Korea-based Doctor Jon Inc., which will warehouse and sell the beds to retailers in that country.
“This is an important milestone for us as we focus on driving growth and expanding the reach of our brands internationally,” said Bryan Smith, president and chief executive officer of Southerland. “American brands are very desirable throughout Asia, and middle-class consumers are willing to pay a premium for them, especially when they’re actually made in America.”
